Learn About Me
WELCOME TO MY PORTFOLIO SITE
I’m thrilled to invite you to explore my work, skills and professional experience, and get to know a bit more about me. A born go-getter. I give 100% to every new project I take on. It’s my firm belief that a good challenge is a great way to develop and improve, which is why I make a point of seeking out challenges in the professional realm as well as in my personal life. Take a moment to look around, and contact me directly to learn more.
MY PROFESSIONAL PROFILE
Up Close & Personal
There are so many people in the world who never have the opportunity to pursue the career they love. I’m not one of them. I love what I do and since starting my career in California, I’m thrilled to say that I’ve learned from so many trained professionals in my field. I know that I still have so much to learn from others in the industry. I’m a hard worker, a team player and excited to see what projects could benefit from my unique skill set.
WORK EXPERIENCE
My Career
BRAND HEAD, VERIZON PREPAID, VERIZON CONSUMER GROUP
VERIZON - BASKING RIDGE, NEW JERSEY
November 2019 - Present
Directed 45 cross-functional personnel in a matrixed and Agile work environment to spearhead all brand governance and marketing functions, including advertising, messaging, merchandising, and campaign development; owned P&L management for the Verizon Prepaid brand. Shaped analytics-driven global marketing strategies for the multibillion-dollar Verizon Prepaid brand, the most profitable brand out of 11 prepaid brands at Verizon. Established marketing roadmaps for digital and offline channels.
Customer Acquisition and Retention Initiatives
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Achieved growth of up to 20% in market share in various channels and displaced Fortune 500 competitors by optimizing the product portfolio and revamped mobile and data plans. Identified untapped market opportunities by monitoring market trends.
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Grew subscriber base by 8%-9% while overseeing marketing across 6 channels, including web, telesales, corporate stores, branded stores, national retailers, and master agents.
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Cut down the churn rate to the lowest in the history of Verizon Prepaid by attracting higher-quality customers; developed customer retention strategies, including customer loyalty programs, targeted campaigns, and personalized communication.
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Championed marketing infrastructure modernization by leading initiatives to introduce cutting-edge marketing technologies for SEO, search marketing, and messaging; leveraged generative AI.
Global Product Commercialization and Go-to-Market Strategy Development
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Quadrupled revenue by developing and launching international plans; identified target markets.
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Formally recognized by the Executive Director of Product Management for strategizing optimal data pricing. Headed the launch of loyalty and multi-line pricing to improve product competitiveness and margins.
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Attained and exceeded all revenue and subscriber goals by strategizing successful wireless initiatives; conceptualized unique promotions replicated by competitors. Led GTM for prepaid programs and 5G Nationwide launch.
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Increased gross ads by spearheading the successful commercialization of novel smartwatch plans for Verizon Prepaid.
Digital Marketing
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Doubled sales (up to 96% growth) in the affiliate marketing channel by rejuvenating the affiliate marketing program.
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Lowered cost of customer acquisition by 83%+ and improved gross ads by establishing and leveraging strategic partnerships with CPGA partners; grew ROI of the paid media channel.
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Positioned the prepaid business for success in the post-pandemic market by championing and directing website transformation from an information portal to an e-commerce channel and streamlined buyer flow.
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Awarded a “Certificate of Customer Excellence” for developing and launching the email capture program.
HEAD OF MARKETING (CMO)
HOME CITY INC. - NEW JERSEY
April 2018 - November 2019
Established global digital footprint of a multimillion-dollar textile brand by building powerful product awareness and sales campaigns from the ground up. Strengthened digital marketing partnerships with industry giants including Amazon (40% market share), Wayfair, Walmart, Overstock, and Groupon; worked with diverse internal and external content management systems and budgeted, forecasted, and reported performance-based category shares.
Brand & Marketing Partnerships
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Secured increased market share and brand coverage by CNN, Fox News, and ABC in record 6 months. Finalized $MM new contracts with Macy's, Bloomingdales, Neiman Marcus, Target, and others. Merchandized products by indexing website with Google, using SEO, running Microsoft Bing and Google Adverts promotions, and rejuvenating the entire social media platform.
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Drove 84% increase in revenue via core and partner digital marketing channels. Improved demand fulfillment for partner marketplaces by studying seasonality, forecasting inventory, and ensuring timely product supply across international markets.
Brand Strategy Development
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Strategized brand positioning for target audience by streamlining B2C marketing channels; created an international standard website for the company for the first time in its history. Conducted A/B testing to understand recurring customer patterns and direct findings to diverse marketplaces.
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Created continuous product demand in a competitive consumer market by timely managing product listing and customer service issues. Analyzed customer feedback, targeted transactional emails, and moderated all portal reviews.
Charismatic Leadership
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Facilitated seamless digital transition while achieving a 100% employee retention rate by building product value and team morale. Led 40+ member creative, content management and product submission teams. Conducted successful market weeks.
DIRECTOR OF GLOBAL CONSUMER MARKETING
STRATFOR GLOBAL INTELLIGENCE - TEXAS
February 2015 - April 2018
Led a team of 6 digital marketing managers and campaign specialists. Fostered strategic digital partnerships with industry giants including CNN, Reuters TV, Fox News, and CNBC including managing customer lifecycle initiatives globally.
Creating Brand Awareness, Preference, Engagement, and Retention
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Consolidated brand name with a 50% increase in visibility by introducing proactive advertising strategies and by collaborating with publishing, research, and analysis teams to prioritize customer acquisition and retention.
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Cut go-live time by 75% by implementing a user segmentation strategy and by nurturing lifecycle marketing.
Digital SEM/SEO Traffic and Sales
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Increased revenue from 30% by introducing a digital information hub and by exchanging first-hand information.
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Introduced Stratfor’s first global mobile app with 4.5 stars on both Android and iOS and 600K subscribers within 6 months of release. 2nd version of app with 25 new features is expected to increase subscriptions by 35% within first 3 months of launch.
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Up surged direct traffic by 45% by revitalizing paid search strategies, introducing outbound marketing channels, and using geopolitical customer segmentation data to direct new subscriptions.
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Boosted house advertisement revenue by 60% by utilizing RTB display marketing platforms, including DFP.
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Slashed activation cost from by 60% while increasing subscriptions by 35% by closely monitoring profit and loss indices.
GLOBAL PRODUCT AND MARKETING HEAD - DIGITAL TRAFFIC
JIOSAAVN - NEW YORK
January 2009 - February 2015
Strengthened multi-platform product and marketing engagements with key partners, including several Fortune 100 companies like IFC (Rainbow Media Networks), Cablevision, Verizon FiOS, Amazon, and Apple.
Marketing Data Manipulation & Analytics
Transformed a local music distributor agency into a leading brand with 10.5M subscribers in only 5 years.
Accelerated growth by 5x by streamlining operations. Systemized intellectual property management channels, established an app management system, and performed strategic contract negotiations.
Established a globally popular streaming music app with a 4.5 Star rating on both iOS and Android.
Introduced next-generation go-to-market online solutions by implementing digital traffic strategies and by closely following user navigation through display optimization.
Initiated successful integration of the world’s first music streaming service with social media and select mobile platforms.
New Customer Acquisition & Retention
Led team to win the prestigious “AAF Award” for innovative media usage by marketing first-ever South Asian online singing competition for US-based users. Received the “NAMIC Award” for directing a successful multicultural marketing campaign.
Newly introduced brand awareness campaigns improved revenue by 300% while securing recurring marketing partnerships; key clients included Emirates Airlines and Western Union.
Grew new app to 1 million daily active users by instituting a mobile text-to-vote program for the South Asian population in USA
ASSOCIATE DIRECTOR OF MARKETING
DISH NETWORK - COLORADO
March 2007 - November 2008
Led growth of 45 channels in 9 languages by spearheading channel acquisition, formulation, and analysis of customized packages.
New Market Penetration
Increased market share by 40% while improving profit by 25% by launching 5 new channels for an audience of 300,000 members. Facilitated launch of 10 new language channels in the International Programming division in only 8 months.
Pioneered first-ever online television programming in US satellite television industry.
Conceptualized a novel sports media platform by launching the first South Asian sports channel. New channel launch increased
revenue by 35% within 6 months of launch and reached a 30K paying limit in record 3 months of launch.
Customer Segmentation, Mapping & Analysis
Secured highest ARPU within the international programming division by overseeing 40+ South Asian channels.
Skyrocketed revenue by 135% in 3 quarters by initiating digital marketing campaigns across 25 major markets, performing geographic and demographic analysis, and conducting pricing distribution positioning.
Doubled market share for a customized channel package in only 6 months by fine-tuning targeted marketing; our package was
3x more expensive than the competitor’s.
Expedited vendor efficiency by 60% by collaborating with creative and event management agencies across 30 markets.
EDUCATIONAL EXPERIENCE
What I’ve Learned
DIGITAL MEDIA CERTIFICATIONS
GOOGLE | MICROSOFT | HUBSPOT | WOORANK | SEMRUSH | HOOTSUITE | SOCIAL MEDIA | DOUBLE CLICK | YOUTUBE MASTHEAD | HTML 5
2017 Onwards
DIGITAL MEDIA CERTIFICATIONS
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YouTube Masthead Certification
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Woorank SEO Certification
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SEMrush-Academy-Certification for SEO
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SEMrush-Academy-Certification for Content Marketers
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SEMrush-Academy-Certificate-PPC
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Hubspot Sales Software Certification
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Hubspot Sales Enablement
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Hubspot Marketing Software Certification
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Hubspot Inbound
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Hubspot Inbound Sales
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Hubspot Growth Driven Design
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Hubspot Email Marketing
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Hubspot Content Marketing
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HTML 5 Studio Certification
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Hootsuite Social Marketing Certificate
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Hootsuite Platform Certification
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Google Video Certification (New)
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Google Shopping Certification (New)
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Google Mobile Sites Certification (New)
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Google Mobile Sites Certification
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Google Mobile Certification (New)
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Google Display Certification (New)
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Google Digital Sales Certification (New)
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Google Digital Sales Certification
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Google Analytics Certification (New)
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Google Analytics Certification
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Google Adwords Video Certification
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Google Adwords Shopping Certification
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Google Adwords Mobile Certification
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Google Adwords Fundamentals Certification (New)
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Google Adwords Display Certification
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Google Advanced Search Certification (New)
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Google Advanced Search Certification
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Microsoft Bing Ads Certification
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Other Websites:
M.B.A. - WASHINGTON STATE UNIVERSITY
1994-1996
Marketing, International Business, Finance, Hotel & Hospitality Management.
Washington State University. Pullman, Washington (Seattle USA)
Opened the first ever-Graduate Computer Center at the Washington State University- A two million dollar project.
Networked computers and established a system for graduate students
Trained students on the use of computers and multimedia due to extensive knowledge of Macintosh and IBM platforms
Trained and managed a staff to maintain the efficient working of the computer center 7 days a week.
Ralph Waldo Emerson
"Do not go where the path may lead. Instead, go where there is no path and leave a trail"
GET IN TOUCH
Got something you’d like me to work on? Or how about a friendly chat? Contact me today.